Rs.100 Ambulance Initiative
Rs.100 Ambulance is an affordable ambulance service for Navi Mumbai accessible to patients within the geographical jurisdiction of Navi Mumbai at Rs. 100 per trip
Branding
Logo
The logo needed to showcase the value proposition of this initiative, i.e. an affordable and reliable ambulance service at Rs. 100, in a very simple way. This is why we decided to construct a very simple picture of an ambulance and superimpose the price tag of Rs. 100 on it.
Typography
Poppins
Aa Bb Cc
Raleway
Aa Bb Cc
Manrope
Aa Bb Cc
A combination of font styles from the ‘Serif’ family were chosen to build the web as well as social media presence to make it easy for the reader to peruse through the posts and other materials.
Color Palatte
The color scheme for the ambulance service's branding materials and logo was chosen to reflect what clients want from an ambulance service. According to the clients who were interviewed for the Rs. 100 Ambulance initiative, this means security, trust, universality, inclusivity, and safety.
Visiting Cards
We designed the initiative's visiting cards with the idea that they would be read by people with various educational backgrounds. Due to the fact that the service is provided in Navi Mumbai, Maharashtra, we choose to integrate Marathi, the regional language, into the business cards.
Social Media
The social media strategy was aimed to ensure that the ‘100rsambulance’ initiative not only reaches the masses but its social media handles become a platform to share environmental and other social initiatives of organizations across Navi Mumbai.
Website
We developed the website showcasing how ‘100rs ambulance’ offers affordable patient transportation services that people can trust. We named the website ‘100rsambulance’ keeping it consistent with our social media handles
Testimonial
Motion Dime has built the social media profile of the '100rsambulance' initiative from scratch. The logo designed by them for the initiative has been widely appreciated. Their commitment to helping an initiative such as this success is very high. I wish them all the best.
Raghav Narsalay
Founder
Rs. 100 Ambulance Initiative